"Early this year, Facebook announced changes to its algorithm that prioritize meaningful interactions and the overall wellbeing of its users. The news caused a stir for advertisers, publishers, and brands that had grown comfortable with a video-first approach to the Facebook corner of the internet. But these latest algorithm changes don’t mean that video is going away, and they certainly don’t mean that it’s time to cut Facebook from your marketing strategy."
This excerpt kicks off an article I wrote as part of my content marketing work with Wibbitz. The blog post dives into five actionable ways to make Facebook's algorithm changes work for you and your business instead of ditching the platform entirely. Wibbitz just relaunched a completely redesigned blog, so it's exciting to see this piece kick off the new site.