I met a couple of famous people last night and they kept using my name. They dropped my name in every sentence, casually, naturally, as if we were old friends. If it was nothing more than a strategy they have developed over the years, then it’s a strategy that works. Is that as personal as an interaction can be? A name, an unchosen word to which we attach decades of identity, a marker of who we are that, for most of us, lasts from birth until death without ever changing? Everybody wants to be seen, and maybe names are a place to start. Investigate the idea with me in this month’s Create Like Crazy essay, or sign up for next month’s newsletter direct to your inbox.