Thoughts

What I've been working on: Sermostudio

What I've been working on: Sermostudio

I started Sermostudio about a year ago with the goal of supporting the brilliant, creative, and innovative entrepreneurs and founders around the world who are interested in expanding their business models to the United States.

Why is it correct that the average American consumer dismisses a brand based on its less-than-perfect English copywriting, when English is probably that team’s second, third, or even fourth language?

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What I've Been Working On: Tricked

What I've Been Working On: Tricked

For the past three months, I've been working on the magic team for a TV show called Tricked. Magician Eric Leclerc pranks, fools, and tricks innocent people all over the city with hidden camera magic that they, of course, don't realize is magic. In bookstores and cupcake shops, bakeries and hardware stores, magic is indistinguishable from reality, at least until the big reveal.

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What I've Been Working On: Magic Live in Las Vegas, Nevada

What I've Been Working On: Magic Live in Las Vegas, Nevada

I spent last week on a whirlwind trip through Las Vegas, Nevada. Since I first started planning the trip, there was something about it that I could feel but not explain. It's a familiar sensation—the same gut instinct that sent me to Ibiza and to Sydney. There's still a lot of Vegas that I haven't seen, and I'm already planning to return sooner rather than later. With that said, I did manage to do some damage.

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What I've Been Working On: Contest of Magic in Orlando, Florida

What I've Been Working On: Contest of Magic in Orlando, Florida

I just got back from attending the annual SAM National Convention in Orlando, Florida. For the uninitiated, "SAM" stands for the Society of American Magicians. They bill themselves as the oldest magic society in the world, heralding a star-studded lineage dating back to 1902 with the likes of Harry Houdini, Harry Kellar, and Howard Thurston joining and leading their ranks.

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