Confession: I have written throwaway posts. Sometimes, realizing I haven’t blogged in a while and thinking that posting something is better than months of radio silence, I write a blog that I’m not particularly proud of and publish it anyway. It’s not that there’s anything wrong with these posts, I don’t know that they’re necessarily bad, but they are uninspired. They are uncreative, and perhaps, even probably, they are uninteresting.Read More
I’ve been working on this Forbes Tech Council article with Wibbitz CEO Zohar Dayan and the company’s content team for a few months now. With a core focus on expanding what video means to brands and publishers, Wibbitz looks closely at how hardware trends and shifts in the technology industry are building a deeper, more actionable context around everyone’s favorite buzzphrase: pivot to video.Read More
When I heard Huge was looking beyond the strict professional design community for their series on creative process, I was eager to introduce them to a few creative minds from the magic world. They just published this interview I did with YouTuber, magician, and all-around creator Chris Ramsay, and he dug deep to share some gems that can be applied to any kind of creative life.Read More
I started Sermostudio about a year ago with the goal of supporting the brilliant, creative, and innovative entrepreneurs and founders around the world who are interested in expanding their business models to the United States.
Why is it correct that the average American consumer dismisses a brand based on its less-than-perfect English copywriting, when English is probably that team’s second, third, or even fourth language?Read More
As a follow-up to "Why Today's Work Climate Sucks and What We Can Do About It", the newest Forbes Agency article from InterimCMO founder Megan Groves gets into the nitty gritty of what it'll take to realize the future of work. Beyond quick fixes and lip service, the new article explores practical ways to create lasting tangible change across a distributed or a remote team.Read More
Barely half of the American workforce reported job satisfaction in a recent study. Why are people hating their jobs, and what are we going to do to fix the problem? The article digs into the future of work, and why quick fixes like happy hours and gym memberships won't plug the systemic problems plaguing work culture today.Read More
I've been working with InterimCMO founder Megan Groves on her thought leadership series for the Forbes Agency Council. In this one, she dives head first into the world of freelancing, both for freelancers themselves and for the brands, companies, and agencies that hire them. Not all freelancers are created equal—identify and retain the right creative talent from the start.Read More
One of the most frustrating things about networking is figuring out how to do it when you’re just not in the mood. You’ve had a bad day or a whirlwind week, or you’re feeling any kind of down on yourself—lost, confused, conflicted, unsure, nervous, anxious, depressed. In those moments, the last thing I want to do is show up to that networking happy hour and schmooze, or, worse, make it to that one-on-one coffee catch up.
Sometimes those negative feelings are tied to a specific business or career result—you lost out on a project to a competitor or you didn't land that job you'd been interviewing for. Sometimes the source is less tangible—not enough sleep, turbulent times of year, troubles in your personal life seeping into your professional life. No matter how you get there, once you're caught up in that spiral of bad feelings, it can be tough to drag yourself out.Read More
For as long as I have been working, I have been repulsed by the kind of networking that demands a scoreboard. What can you do for me and what can I do for you and then we go our separate ways. Maybe if I do a favor for that person, that person will help me with this business I've been working on. Or the other way around. It feels manipulative because it is manipulative.
But even though the concept itself wasn't new, the founder's presentation on being giving clicked for me in a way it never had before. It could have been because I was still under the spell of that new year, new me magic, or maybe my first vacation in five years at the beginning of January really did rewire my brain. Whatever the instigating reason, I've been able to spend 2018 so far approaching my business in an entirely new way.
How much can I possibly give away?Read More
My business has changed since I first hung out my shingle as a freelance writer and digital marketer in 2013. That was the year I graduated from college, sold everything, and got on a plane to Ibiza to figure out if this dream career of mine had legs. I might be worried if things hadn't changed since then...Read More