Confession: I have written throwaway posts. Sometimes, realizing I haven’t blogged in a while and thinking that posting something is better than months of radio silence, I write a blog that I’m not particularly proud of and publish it anyway. It’s not that there’s anything wrong with these posts, I don’t know that they’re necessarily bad, but they are uninspired. They are uncreative, and perhaps, even probably, they are uninteresting.Read More
I started Sermostudio about a year ago with the goal of supporting the brilliant, creative, and innovative entrepreneurs and founders around the world who are interested in expanding their business models to the United States.
Why is it correct that the average American consumer dismisses a brand based on its less-than-perfect English copywriting, when English is probably that team’s second, third, or even fourth language?Read More
For the past three months, I've been working on the magic team for a TV show called Tricked. Magician Eric Leclerc pranks, fools, and tricks innocent people all over the city with hidden camera magic that they, of course, don't realize is magic. In bookstores and cupcake shops, bakeries and hardware stores, magic is indistinguishable from reality, at least until the big reveal.Read More
I spent last week on a whirlwind trip through Las Vegas, Nevada. Since I first started planning the trip, there was something about it that I could feel but not explain. It's a familiar sensation—the same gut instinct that sent me to Ibiza and to Sydney. There's still a lot of Vegas that I haven't seen, and I'm already planning to return sooner rather than later. With that said, I did manage to do some damage.Read More
I just got back from attending the annual SAM National Convention in Orlando, Florida. For the uninitiated, "SAM" stands for the Society of American Magicians. They bill themselves as the oldest magic society in the world, heralding a star-studded lineage dating back to 1902 with the likes of Harry Houdini, Harry Kellar, and Howard Thurston joining and leading their ranks.Read More
One of the most frustrating things about networking is figuring out how to do it when you’re just not in the mood. You’ve had a bad day or a whirlwind week, or you’re feeling any kind of down on yourself—lost, confused, conflicted, unsure, nervous, anxious, depressed. In those moments, the last thing I want to do is show up to that networking happy hour and schmooze, or, worse, make it to that one-on-one coffee catch up.
Sometimes those negative feelings are tied to a specific business or career result—you lost out on a project to a competitor or you didn't land that job you'd been interviewing for. Sometimes the source is less tangible—not enough sleep, turbulent times of year, troubles in your personal life seeping into your professional life. No matter how you get there, once you're caught up in that spiral of bad feelings, it can be tough to drag yourself out.Read More
For as long as I have been working, I have been repulsed by the kind of networking that demands a scoreboard. What can you do for me and what can I do for you and then we go our separate ways. Maybe if I do a favor for that person, that person will help me with this business I've been working on. Or the other way around. It feels manipulative because it is manipulative.
But even though the concept itself wasn't new, the founder's presentation on being giving clicked for me in a way it never had before. It could have been because I was still under the spell of that new year, new me magic, or maybe my first vacation in five years at the beginning of January really did rewire my brain. Whatever the instigating reason, I've been able to spend 2018 so far approaching my business in an entirely new way.
How much can I possibly give away?Read More
My business has changed since I first hung out my shingle as a freelance writer and digital marketer in 2013. That was the year I graduated from college, sold everything, and got on a plane to Ibiza to figure out if this dream career of mine had legs. I might be worried if things hadn't changed since then...Read More