Copywriting & Content Marketing

Devialet — Copywriter

Devialet is the audio tech company behind the Phantom wireless speaker and Expert Pro amplifier. I conceived of creative campaigns, created original copy ranging from short- to long-form projects, and edited new and existing materials for target markets in the US, the UK, Singapore, Taiwan, and Hong Kong. 

- Creative copywriting and campaign development
- Social media, blogs, newsletters
- Product packaging, technical writing

See portfolio samples of my copywriting for Devialet here.

Source London

Source London — Copywriter

Source London is the largest network of on-street charge points in London, and the first to be powered by 100% green renewable energy. I first consulted and advised on the total reorganization of Source London's website, and then composed a full rewrite of the site copy to deliver on the promises of that proposal.

- Web copywriting
- Messaging strategy

This project is still in progress.

Wibbitz — Content Marketer

Wibbitz is an automated video creation platform for publishers, brands, and storytellers. The proprietary text-to-video technology allows for easy, effective and scalable videos. Responsible for creating blogs, case studies, and quarterly reports. Conducted research, interviewed subject matter experts, and designed, collected, and analyzed raw survey data.

- Report: Building the ultimate toolbox for visual storytelling
- Infographic: The evolution of video production
- 7 industries investing in video marketing in 2018
- 5 best Instagram video brands to follow in 2018
- How to prepare for Facebook's algorithm changes
- 7 women leading the transition to the AI-powered, female-run workplace
- 6 tech-savvy journalism schools training the storytellers of the future
- 5 new social video formats to look out for in 2018
- 5 jobs that were made possible by emerging technologies

InterimCMO — Content Marketer

InterimCMO works as an extension of your core team to drive your startup, investment, or established brand through its initial and transitional growth phases. I completed content marketing work, content strategy, ghostwriting, and copy editing for both the InterimCMO brand and for InterimCMO's clients.

How the rise of the data-driven CMO is paving the way for interim marketing teams
Building your startup with marketing in mind—from day one
Entering a high growth phase? Here's a solution for your startup
Why you need an InterimCMO

How to throw a great infotainment event à la IgniteTalks
Thinking of starting an Ignite? Here's why you should, and how to do it

Zeel — Content Marketer

Zeel offers massage services in your home, at the office, or at your event, all bookable and easy to organize through Zeel's massage on-demand scheduling platform. I created original articles and content marketing for the Zeel blog incorporating search keywords and SEO best practices.

- Content marketing
- Blogging
- SEO Writing

BayCreative — Senior Writer

BayCreative is a B2B marketing agency in San Francisco, CA, specializing in full-service solutions for technology companies and startups. In my work as a Senior Writer I was responsible for all types of copy ranging from ad button copy to full-length white papers.

- Case studies and white papers
- Content marketing and blogging
- UX/UI copywriting
- Print and digital advertising
- Marketing collateral (postcards, physical banners, etc.)
- Ghostwriting
- Editing

BayCreative Clients: SalesforceCisco SystemsCallidus CloudOn Time LightingSystema SoftwareTracker Corp

GetFocused — Senior Writer

GetFocused is a Dublin-based B2B marketing agency focusing on inbound marketing for enterprise client in the US and the UK.

- Case studies and white papers
- Content marketing and blogging
- Copywriting and ghostwriting
- Inbound marketing strategy
- Keyword research
- Persona creation
- Editorial strategy
- Branding and messaging strategy

GetFocused Clients: Adaptive MetadataIron PlanetNomad Two Worlds FoundationThree Telecoms

Postlight — Marketing Coordinator

Postlight is a product studio in New York City that builds digital platforms and develops interactive web and mobile apps. My work included both direct marketing tasks and project manager responsibilities, drawing multiple stakeholders and departments together towards a unified goal.

- Content and editorial management
- Blogging
- Social media strategy and execution
- Event planning and management
- Market research
- Coordination on special projects
- Monthly marketing reports

ADC Global — Associate Creative Producer

After over 90 years leading in the advertising and design world, in 2017 the Art Directors Club/ADC Global officially merged with The One Club for Creativity. I worked in the education department, executing project deliverables for ADC Young Guns, Portfolio Night, the ADC Festival of Art and Craft in Miami Beach, and more.

- Content management
- Blogging
- Copywriting and copy editing
- Global marketing coordination and execution
- Education programming
- International events planning, logistics and management.

Pureprofile — Copywriter

Pureprofile is a technology company, pioneering in the industry with their proprietary market research platform. My copywriting for both Australian and American target markets was wide-ranging and high-level, and contributed to an international rebranding effort ahead of Pureprofile's 2015 IPO.

- Copywriting
- Messaging strategy
- Insights and trend prediction blogging
- Raw data analysis