Devialet is a French luxury audio tech company. Their Phantom speaker packs hundreds of proprietary and patented inventions into a tiny piece of hardware that really does appear to come alive with sound.

Over the course of our long-term partnership, I worked with Devialet’s marketing and advertising teams in the U.S., U.K., APAC, and EMEA to develop custom storytelling and localize both campaign content and marketing materials for unique target audiences in each region. My deliverables included articles, email campaigns, social media ads, product detail pages, product packaging, user guides, and much more.

— Campaign Concept —

I also originated the “Hear the Unheard” concept for a global advertising campaign led by the Devialet’s Paris-based marketing department.

“From the crash of a raindrop to the flap of a butterfly’s wing,
Phantom offers a true-to-life listening experience.”

The goal was to capture the intimacy, eroticism, and intensity of the Phantom speaker in a visceral sensory experience. For the final campaign, I also delivered landing pages, social media ads, newsletters, etc.