Devialet is a French luxury audio company. Their Phantom speaker packs hundreds of proprietary technologies and patented inventions into a tiny piece of hardware that seems to come alive with sound.

Over the course of our long-term partnership, I worked with Devialet’s marketing and advertising teams in the U.S., U.K., APAC, and EMEA to develop custom storytelling and localize content for each region’s unique target audience. I delivered a range of products including articles, email campaigns, social media ads, product detail pages, product packaging, user guides, and much more.

— Campaign Concept —

I originated the “Hear the Unheard” concept for a global advertising campaign led by the Devialet’s Paris-based marketing department.

“From the crash of a raindrop to the flap of a butterfly’s wing,
Phantom offers a true-to-life listening experience.”

The goal was to capture the intimacy, eroticism, and intensity of the Phantom speaker in a visceral sensory experience. The final campaign included video ads, social media content, newsletters, and more.