A professional connection working on the engineering team at Dispel recommended me to his colleagues in product and marketing. As soon as we met, we were off to the races. At the time, Dispel was ready to throw major marketing investment behind their secure remote access platform. First order of business: a platform-wide UX audit.

— UX Copywriting —

The sensitive nature of corporate cybersecurity tools puts even more pressure on the perfection of every single word in situ. Clarity is paramount, complexity introduces risk, and convenience is considered contradictory to security. That’s a fine line to walk, especially when it comes to the world of UX, where the user is the priority.

Dispel’s primary goal was to create consistency across its entire platform. Every naming protocol, feature title, and button needed to map reliably across a holistic and intuitive user journey that was the same no matter where it appeared inside the platform. I combed through thousands of text strings, identifying patterns, fixing inconsistencies, and recommending copy systems that could be deployed again and again as the platform continued to grow.

— Localization —

In the end, the Dispel product team used the resources from that copy audit in their localization efforts for Spanish and Japanese. It helped that I have experience with both languages; although I’m nowhere near fluent in either, familiarity with the grammatical and syntactic structure of each target language allowed me to recommend options in English that would translate easily, without breaking existing design wireframes.

— Marketing Copy & Content —

When I completed my UX collaboration with the product team, I transitioned over to the marketing side for some special projects. I delivered white papers and one-sheets on highly technical topics like secure remote access, industrial control systems, and moving target defense. Working closely with an interim marketing director, I churned out marketing collateral ranging from trade show booth signage and print brochures to website copy, email campaigns, award submissions, and press releases.

As often happens in my long-term client engagements, the Dispel team developed so much trust in me over time that they ended up passing me around from department to department, saying, “Chloe can do that.”