Necessary Media Productions hired me to work on a global social media campaign for Invisibobble, an international hair brand. Invisibobble planned to share campaign content throughout the U.S. and Europe, on platforms including YouTube, Facebook, and Instagram.

I led creative workshops with the Executive Producer and Director, breathing life into the “Twist It Up” concept we were assigned by the brand’s agency of record. My contributions during pre-production included creative development around the initial concept, narrative development, scripting, and storyboards. I also provided on-set support during the shoot.

Creative concepting
Narrative development
Storyboards
On-set support

In the campaign, we meet a delicate model who zips up a leather jacket before she hops on her motorcycle, a buttoned up professional who laces up her roller skates as soon as she clocks out, and a birthday party planner who is actually celebrating her furry best friend; together, these women tell a story about unleashing self-expression and embracing life.