In 2019, Archive CEO Paul Benigeri went searching for the copywriter behind a kickass marketing email from Devialet. He found me. Ever since, I’ve been Archive’s clutch hitter for all things copy. I’ve delivered everything from case studies to social content and product launches to award submissions.

— UX Copywriting —

I am responsible for UX copy deliverables including user flow optimization, pop-up tutorials, feature naming, and more. I conduct regular UX copy audits to ensure consistent messaging and find the perfect three words of microcopy that will make the user’s journey incrementally more seamless and efficient.

— Website Rebrand —

When the Archive team was ready for a rebrand, they turned to me. I led in-depth workshops with executive leadership, marketers, and designers, helping Archive develop a clear narrative strategy for the new site. We honed not just what Archive says about themselves, but how they say it. Then I delivered full website copywriting, executing on the strategy we crafted together in those workshops.

The result is a site the whole team is proud of, whether they’re attracting new hires, networking with potential clients, or courting investors. We built the site to scale, so I can always easily create fresh content around new feature releases and platform updates that slot perfectly into the existing design.