In December 2024, Archive hacked the holiday campaigns that major brands had paid millions to display on the biggest, brightest billboards in the world. The Archive team drove an LED truck into the middle of Times Square and revealed exactly how each campaign was performing on social in real time.

I led early-stage creative concept workshops, wrote copy for each truck display, and documented the process (from campaign goals to final results) for both marketing materials and award submissions.

The stunt launched the Live Campaign Dashboards feature and showcased Archive’s proprietary AI engine. Our influencer campaign popped off on social and press coverage poured in from media industry outlets like Ad Age and Little Black Book.

We were nominated for a handful of creative awards and won 2 Webbys: Best B2B PR Campaign and Best B2B Media Campaign.

The campaign resulted in $5 million of earned media value and $1.7 million in revenue pipeline.